# Boots on the Ground

> Boots on the Ground is an outsourced market entry and business development service for companies from Singapore and the Philippines that want to sell in the Netherlands and the rest of Europe. It is run by Jelle de Graad and is part of Navinext Pte. Ltd. (Singapore, UEN 202510444W).

## Key facts
- Service: market entry, outsourced business development and fractional country management in the Netherlands, then Benelux, Germany (DACH) and the Nordics.
- For: B2B companies from Singapore and the Philippines that want European customers without opening a European office. For Philippine companies the focus is IT and BPO services and food and beverage export.
- Founder: Jelle de Graad, Dutch entrepreneur with extensive business experience in Singapore, who founded and sold three companies (Monex Financiële Diensten, Nochii Online Marketing, CC.Talent.global). LinkedIn: https://www.linkedin.com/in/jelledegraad/
- Contact: info@bootsontheground.eu
- Contracting entity: Navinext Pte. Ltd., 7 Temasek Boulevard, #12-07, Suntec Tower One, Singapore 038987. Invoiced in SGD.
- Pricing: Market Entry Scan S$9,950 fixed (4–6 weeks). Pilot Netherlands S$7,500 per month for 6 months plus 5–10% success fee on first-year revenue. Scale Europe priced per project.
- Grant: Singapore SMEs may receive up to 70% support for internationalisation activities under Enterprise Singapore's EDGE grant (launched 30 September 2026, replacing MRA, EDG and PSG), subject to eligibility.

## Free sample
- Before committing, a company can request a free sample: three researched Dutch target accounts with decision makers and a suggested approach.

## Services
- Market and account research, outreach to decision makers (Dutch or English), meetings through to signature, partners and distribution, go-to-market advice.
- Written progress report every two weeks with a recommendation to stop, adjust or scale.

## Process
1. Market Entry Scan: demand, competitors, prices, 20 target accounts, go/no-go advice.
2. Pilot Netherlands: representation in the Dutch market, outreach, meetings, proposals, first contracts.
3. Scale Europe: roll-out to more countries, partners, local team or entity.

## Pages
- Home: https://www.bootsontheground.eu/